![]() Hence, it is important to understand how the individual emotions and the perception of authenticity experienced when visiting a fado house are valued by visitors and how these feelings lead to satisfaction among tourists. Research in this area mainly focuses on the importance of the musical show itself for the quality of customer experience and not on the other components of fado houses, such as gastronomy, authenticity, and emotions, which also affect the perception of the overall experience. It is a combination of gastronomy and fado (Henriques et al., 2021), However, in a fado house, it is not just the music that moves the customer to visit it. The sadness in the voice, the countenance, and the non-verbal gestures assume the main role, and it is through them that the exchange of emotions between fadistas and the audience is established. The meaning of the lyrics, sung exclusively in Portuguese, takes a back seat for tourists. Only applause can break this moment (Rosal, 2018). The fado singer is sovereign, and the audience is silent while listening to the songs. Fado houses, once spots where locals gathered have transformed into places of devotion for national and international tourists (Henriques et al., 2021) who seek tradition and “unique” experiences (Mendonça, 2012).įado is sung by fadistas, i.e., fado singers wearing black attire, whose way of singing delves deep into themes of loneliness, nostalgia, pain, and longing, demonstrating its authenticity (Collins, 2022). It was in Lisbon, at the end of that century and the beginning of the 20th century, that Fado started to be sung, heard, and experienced in places like taverns, restaurants, and cultural and recreational societies (Rosal, 2018). Recognized in 2011 as an Intangible Cultural Heritage of Humanity by UNESCO, fado has become a reference for Lisbon. ![]() Music genres, as intangible resources, have the potential to play a significant role in shaping the brand image of a destination (Zarrilli, 2022). On the one hand, there is a heightened interest in discovering historical and cultural resources that are concentrated within one place on the other hand, the allure lies in the genuine authenticity of these places and the profound emotions experienced by visitors during their exploration (Castela, 2018). Nowadays, urban tourism has become one of the fastest-growing segments of the travel industry. ![]()
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